Location: Nuremberg Fair
At the beginning of December, the Bavarian State Government invited to the four-day Vocational Training Fair 2015 in Nuremberg. More than 61,000 students and orientation seekers accepted the invitation. In this context, the “Herzwerker” campaign promoted social professions and attracted interested parties with an innovative photo concept.
The new truss system from 360ties with a total height of over four meters was used for the first time. Already from afar the attention of the youthful visitors was aroused. The crowds at the “Herzwerker” booth were correspondingly large. With a quiz over four stations, the participants had to deal with the professions of the heart workers, to be rewarded afterwards with a bullet time photo. The wrap-around views were uploaded directly to the web and were immediately available to participants on their smartphones. Of course, the images were shared on social media while still on site, multiplying the perception of the campaign online.