Within the scope of the fair “Food & Facts” – “the” cooking event on Schalke – the Gelsenkirchen-based A+K Kälte team invited to the evening event and welcomed more than 1,200 guests in the Veltins Arena. For the corporate event, 360ties chose a setup that simulated a real stadium atmosphere. With a stadium wide shot in the background and artificial turf in front of it, the perfect illusion was achieved. The activation thrilled the guests and was celebrated with many super photos deep into the night.