Katrin Schlautmann – Marketing Toyota Germany:
“Our national dealer conference serves to look back on the past, but more importantly to look forward to the new. This year’s motto particularly emphasized our striving for continuous improvement and optimization of our products and services.
With the introduction of the new Aygo, which is intended to appeal particularly to young target groups, we decided to link the conference with many young and modern media. 360-degree images were therefore a perfect fit for our concept. 360ties was able to link our dealer conference with digital media in a spectacular way and multiply it on social networks. It’s exactly what we were looking for to showcase the new Aygo.”

The Toyota dealer conference was realized by the agency jaeger&haegerhase.