Inspired by Japanese movies, our team in Dubai created a wonderful Bullet Time setup for Tastemakers at SOLE DXB Festival. The setup included a miniature city and a tilted diagonal camera array to focus on the theme of the festival: Footwear, Fashion, Lifestyle and this with a surprising change of perspective.

The images were branded with the Tastemakers logo and uploaded to a microsite with an individual access code. From there, the videos found their way quickly to the smartphones of the visitors and thus from the festival directly to the social channels.