Location: SOLE DXB Festival, Dubai

Inspired by Japanese movies, our team in Dubai created a wonderful Bullet Time setup for Tastemakers at SOLE DXB Festival. The setup included a miniature city and a tilted diagonal camera array to focus on the theme of the festival: Footwear, Fashion, Lifestyle and this with a surprising change of perspective.

The images were branded with the Tastemakers logo and uploaded to a microsite with an individual access code. From there, the videos found their way quickly to the smartphones of the visitors and thus from the festival directly to the social channels.

Concepts & Constructions