Christmas parties at SAP are always a special challenge. The activation must not only animate the actors, inspire them, offer small and large groups a stage for the We! but, above all, it must be really fast. Thousands of employees want to see their team in 360ties perspective that night. For our photographers, this means positioning, directing and motivating every minute. In this way, emotional moments are created thousands of times in one evening – always as a very personal memory for each participant.