Photographer Michael Schnabel photographed the new Ford Fiesta in Barcelona. In addition to the print motifs of the campaign, some bullet time motifs were also produced with 360ties. The camera array with 35 cameras was positioned at 3 different locations within 2 days.
The results are motifs that each tell a little story about the new Ford Fiesta. The launch campaign started interactively on the web and scored with its dynamic photography on digital advertising displays in city centers.