H&M - THE NEW SCIENCE OF STRETCH :

#HMDENIM360 - this was the hashtag used to present the Twister images for the H&M Denim 360° campaign on Instagram, Snapchat and the social media channels of H&M. The photo shoot was the event and the H&M Showroom in Hamburg was the photo studio. 360ties photographed the new H&M stretch jeans for the advertising agency Rothkopf & Huberty fotografierte 360ties with Caroline Daur, Sofia Tsakiridou and Jimi Blue Ochsenknecht as models. The bloggers and influencers made a lasting impression in front of the 23 cameras with which the 80 degree Twister was equipped for this photo shoot. The data were uploaded to the 360ties Web Service directly during the photo shoot and the enthusiastic bloggers were able to post their spectacular H&M Twister images directly from the photo shoot. “The perfect stage for our Twister images and the ideal combination of fashion, event and social media,” was the pleasing conclusion of 360ties photographer Dirk Blanke