Katrin Schlautmann – Marketing Toyota Germany GmbH: "The national dealers’ symposium is a platform to look back on the past – and more importantly to focus on what’s to come. This year’s motto “immer besser” (better and better) illustrates our continuous striving for product and service improvement and optimisation.
Launching the new Aygo for a young audience, we wished to link our symposium with young and modern media. The 360-degree images fitted seamlessly into our concept. 360ties interlinked the symposium with digital media in a spectacular manner. We thus achieved viral marketing in social networks. This is exactly what we have been looking for when introducing the new Aygo!"