For Philips we shot in 360 degree at the International Funkaustellung (IFA) in September in Berlin. For the release of the new Philips Flite headphone the 360ties technology perfectly fit into concept. With the 360ties Booth we took about 250 pictures a day. Within 6 days we put a smile on about 3.450 peoples faces. They shared their shots directly on Facebook and Instagram and tagged Philips with a hash tag. The chance to win two pairs of headphones, boosted the images into social media.