Inspired by japanese movies like Godzilla our Team in Dubai set up a wonderful Twister Rig for Tastemakers at SOLE DXB festival. The set included a miniature city and an angled twister rig to set the focus on the festivals subject: Footwear, Fashion, Lifestyle. The changing perspective from a really low bottom to a high top gave visitors enough space to show off or to act like a famous fabled monster destroying the city.
The pictures were labeled with the Tastemakers logo and uploaded with an individual access code. From there the videos easily found their way into social media of the visitors.